Business Communication, BBA 2nd Year
Chapter-1
Introduction to Communication
Chapter-2
Types and Methods of Communication
Chapter-3
Major Media of Written Communication-Letter, Memo & Report
Chapter-4
Major Media of Oral Communication-Speech, Face-to-Face Conversation, Interview & Meeting
Chapter-5
Non-Verbal Communication
Chapter-6
Internal Organizational Communication
Chapter-7
Electronic Communication
Chapter-8
Communication Skills
Chapter-9
Business Report Writing
Chapter-10
Letter Writing
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Chapter-1
Introduction to Communication
Meaning of communication:
Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver.
_Weihrich and Koontz
According to Newstrom and Davis, "Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas, facts, thoughts, feelings and values.
Meaning of Business Communication:
Business communication is a special branch of general communication. When communication takes place between two or more parties concerning business affairs, it is known as business communication.
In fact, communication is the life-blood of business and management process. No business can operate even a day without communication.
In the opinion of W.H. Meaning, "The exchange of ideas, news and views in connection with the business among the related parties is called business communication."
Elements of Business Communication
The success of busimess communication depands on some elements. The elements are discussed in short below:
1. Two or more parties: Business communication must involve at least two parties. One party acts as the sender of message and another is the receiver of that message.
2. Meaningful message: The second importent element of communication is message or information that the sender wants to communicate.
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